Phoenix Chemicals (Pvt.) Ltd, manufacturers of GOODEARTH,
Highly Activated Bleaching Earths, commenced commercial
production in the year 1991. The company based in Karachi owns
two manufacturing units, one situated in the Hub Industrial
Estate Lasbela 30 km from Karachi and the other at Sheikhupura
near Lahore with total production capacity of 12000 tons per
The main objective of the company
is to manufacture Highly Activated Bleaching Earth suitable
for bleaching, refining and de-colourization of animal &
vegetable oils, fats, industrial and mineral oils and
lubricants from indigenous raw materials. The various grades
so produced are of international standard and are in use since
last ten years by all national and multi-national companies
and commands 90% of the market share. It is the only Pakistani
Activated Bleaching Earth (Fullers Earth) which is being
exported in several South-Asian countries and the Middle East.
The company owns Bentonite mines
in the North West Frontier Province and is thus assured of
uninterrupted supply of raw materials. The company is
professionally managed and employs more than 200 personnel.
Our Quality Control department is geared up and determined to
provide and maintain impeccable levels of quality in respect
of all key properties of Activated Bleaching Earth,
spearheaded by the ultra high bleachibilty performance.